Your Complete Guide to Buying and Owning Natural Diamonds

Buy natural diamonds
Buy natural diamonds

Throughout time, Buy natural diamonds have remained one of the most sought-after gemstones, serving as a symbol of beauty, strength, and love. Diamonds may be the official April birthstone, but they’re a year-round staple in many jewelry boxes for their beauty and brilliance. Today, we’re answering some of your most important questions about the precious gemstone, the diamond!

How Are Natural Diamonds Created?

Natural diamonds are formed under intense heat and pressure, 100 miles within the earth’s upper mantle. From there, diamonds begin the journey through mining, sorting, cutting, and polishing. Once loose diamonds arrive at their destination, they are either placed into ready-to-wear jewelry pieces or stored safely until they can serve as the finishing touch for custom designs.

Why Are Natural Diamonds Unique?

Natural diamonds are highly valued because of their rarity, beauty, and unique geological characteristics. Like a fingerprint or snowflake, no two diamonds are alike! Did you know natural diamonds are the hardest naturally occurring substance on earth? This incredible durability makes diamond jewelry the ideal family heirloom.

Buy Natural Diamonds
Buy Natural Diamonds

Why Are Conflict-Free Diamonds Important?

The path your natural diamond takes to get to you is very important! The term “conflict-free” refers to diamonds that are sourced ethically and do not finance exploitative working conditions, armed conflicts, and anti-government activities. Diamonds Direct adheres to the Kimberley Process, a global system that oversees the trade of rough diamonds, increases transparency in the supply chain, and aims to end the sale of conflict diamonds.

Any time you shop for diamond jewelry at Diamonds Direct, you can rest easy knowing your piece is both beautiful and conflict-free.

Buy Natural Diamonds
Buy Natural Diamonds

How Do I Choose a High Quality Diamond?

You don’t have to be a gemologist to learn how to choose a high quality natural diamond! There are a few universal standards for determining the quality of a diamond, like the 4Cs: Color, Clarity, Cut, and Carat Weight. Some other criteria include:

Measurements and Proportions: These factors impact a diamond’s overall visual appeal, particularly in ring designs.

Polish: This term refers to the overall craftsmanship of a final diamond.

Symmetry: Did you know gemologists review more than 20 symmetry features to grade the alignment of a diamond’s facets and cut angles? A symmetrical diamond equals greater light reflection and sparkle.

Fluorescence: During this grading step, a diamond is placed under ultraviolet light to view the intensity of light emitted. A bluish fluorescence tint can improve a lower-color diamond (J-M) by canceling out the presence of yellow, while strong fluorescence in a high-color diamond (D-F) can cause the stone to appear hazy or cloudy.

However, there are countless factors that play into the quality of a diamond. Working with a professional diamond expert at any of our showroom locations will ensure you are able to make the most educated decision for your diamond—and wallet!

How Do I Know If I’m Ready for a Diamond Upgrade?

There’s no wrong time for a diamond upgrade! Some common reasons for upgrading include a change in jewelry preferences, an increased budget, or the celebration of a new milestone. Make sure to ask about your jeweler’s diamond upgrade policy so you can make an informed decision that will fit your future needs.

With Diamonds Direct’s 110% Lifetime Upgrade, customers can trade in their original engagement diamond, solitaire diamond pendant, and diamond studs for a different size, quality or shape. You can trade your diamond as often as possible and you’ll only pay the difference between the two diamonds. It’s like a diamond savings account!

How Do I Clean My Natural Diamond Jewelry?

We recommend scheduling a professional cleaning every six months to ensure your natural diamond looks as beautiful as the day you bought it. This cost can add up over time, so every Diamonds Direct purchase comes with our signature complimentary services. From cleaning to maintenance, resizing, and more, we’ve got you, and your natural diamond, covered for life!

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